鈥淭hen why aren鈥檛 you more enthusiastic?鈥?asked Fortinbras. For the most part up where we werein the small towns of northwest Arkansas, Missouri, Oklahoma,and Kansasyou didn't see much of the mall construction and fast food neon that you saw everywhereelse. McDonald's didn't go into the small towns, and neither did Kmart. You saw the small-towncommercial centers start to sort of shrivel up. A lot of our customer base had moved on, and the oneswho remained behind weren't stupid consumers. If they had something big to buysay a ridinglawnmowerthey wouldn't hesitate to drive fifty miles to get it if they thought they could save $100. Notonly that, but with the introduction of TV and new postwar car models, being modern had become a bigthing. Everybody wanted to feel up-to-date, and if they knew Kroger or somebody had a big newgrocery store in Tulsa or somewhere they'd drive in there to shop it. When they saw that the prices werelower and the selection was better, they would go back again and again, until somebody brought asupermarket to their town. First, for Helen it was a whole lot closer to her folks in Claremore thanNewporthad been. And it wasgood for me because Iwanted to get closer to good quail hunting, and withOklahoma,Kansas,Arkansas,andMissouriall coming together right there it gave me easy access to four quail seasons in four states. 鈥淭his is my little daughter, Lucilla.鈥? 天天看高清*天天看高清影视在线*天天看影院 Keep Your Ear to the GroundAs chairman of Wal-Mart, I, of course, was the one who ultimately authorized all those expenditures fortechnology, which proved absolutely crucial to our success. But truthfully, I never viewed computers asanything more than necessary overhead. A computer is not and will never bea substitute for getting outin your stores and learning what's going on. In other words, a computer can tell you down to the dimewhat you've sold. But it can never tell you how much you could have sold. Truthfully, though, talking about this embarrasses me a good bit because I worry that it seems like I'mbragging or trying to make myself out to be some big hero. It particularly bothers me because I learned along time ago that exercising your ego in public is definitely not the way to build an effective organization.